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We’ve had the industrial
revolution, the technology revolution, the service revolution…even
the loyalty card revolution. So, what’s next? Creativity
and innovation are going to differentiate the top companies
from the average ones in the future. And
creative people aren’t just needed in product and service
development but throughout the organisation – developing
new management strategies, resolving disputes in a more innovative
way, improving systems and processes, exploring ways to market…there
is no limit to the potential of creative thinking to transform
business.
Hyper-Creatives can be at the forefront of this
new revolution…but only if they learn how to manage
out the negatives of their personality and maximise the benefits.
Hyper-Creatives thrive on generating ideas.
They love exploring what is possible. They think big. They
embrace change. But their lack of attention to detail, their
low boredom threshold, their disorganisation and their tendency
to be distracted by the next shiny new idea, all inhibit their
success. |
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